Marketing Bits & Bytes

Wed, Aug 25, 2010 @ 08:00 AM

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/6487/The-ABCs-of-Off-Page-SEO-Tactics.aspx?source=Blog_Email_[The+ABCs+of+Off-Page]#ixzz0xiTV5huA

Related articles by Zemanta

• 23 Awesome SEO Blogs Everyone Should Read (hubspot.com)
• How to Promote Link Worthy Content (verticalmeasures.com)
• 12 Amazing SEO Infographics (hubspot.com)

Search engines love blogs, and are always pretty fast to index them. Getting yours out there for the world to see is not going to be hard. There is this cool tool that you can use every time you update your blog that is known as pinging. Pinging your blog after every entry that you make will let everyone know that your blog has a new entry and updated.

Many people think that they can write it or build it and they will come. This is not the case at all.

Just because you put something out there on the Web, does not mean that it will be seen by all. There are some things that you can do to ensure that your blog will be seen and seen by many. Blog marketing is really only as hard as you make it.

Building links for your blog will definitely help get it out there and get it know. However when you are trying to build a customer base and get your blog known, just a few links are hardly every enough. You will need to continue to work on your blog and get links to it all of the time. The more the better in this case.

Also keep in mind the higher authority sites, the more links you can get from the high authority sites, the better off your blog is going to be. Obtaining links is something that you will never stop doing. While you may take a short break, you will never be done.

continue reading…

The Info Prodigy product I spoke of below is now closed. If you are ever thinking of making your own Information Product to market & sell, then Info Prodigy is for you. It gives you step by step instructions on everything you need to do from start to finish.

Let me know if you are still interested and I can find out if it would be possible to get a copy.

Lori, admin

Before you read about the  **NEW** product below, Info Prodigy I would like to re-emphasize the fact that these two guys and their wonderful support staff are so knowledgable in what they do, that each new product they come out with is just more amazing than ever!  I met these guys and their staff at a Marketing Convention in Las Vegas (June 21-22) and they are even more impressive in person.

I have several of their products and I can say first-hand that these are quality–latest technology–products that are worth every penny! I am going to list some of their other products and if you are serious about your online business, then you should consider these products!

Niche Blueprint (Original)

Niche Blueprint 2 (E-commerce program)

Commission Blueprint

Commission Blueprint 2
(Affiliate Marketing program)

SEM Blueprint (SEO Marketing program)

Mining Money Online (Beginner online business program)

IMA Program (monthly membership to get lots of info and products that no one else has access to)

IMeye Keyword Finder–It does the work for you–this is amazing!!

Blog Blueprint–a great program to submit blog posts.

Link Blueprint–a program designed to get high PR quality links that will boost your Page Rank.

Article Blueprint–a program that submits your articles (3 versions of same article) to Article Directories.

Contact Me if you have any questions about these products!  I have and use ALL of these programs.

Lori Walker, admin

Have a great and safe 4th of July celebration with family & friends!

Lori Walker-admin

Related articles by Zemanta

• Happy 4th of July, 2010 (respiratorytherapycave.blogspot.com)
• Happy Independence Day from Autoblog (autoblog.com)
• Happy 4th Of July! (howtospoter.com)

Driving awareness, providing entertainment and generating profit

Content: It’s what we consume — sometimes intentionally, other times subliminally. But we are inundated with it every minute in today’s information economy.

But what is “content”? On today’s fast-paced Web, content arrives in many forms and through many channels — audio, video, research papers, images, product descriptions and consumer reviews — it’s all content. And, it’s increasingly taking center stage.

There is more content available on the Web than ever before, and it’s being delivered to consumers at blinding speeds. To make your content stand out in a saturated market (and ensure that it ultimately influences sales and conversions), you will need to rethink content as an asset — then retool for the new content experience. Of course, this might require reconfiguring some aspects of your business and marketing plans but you will find that content is the best means to accomplish any number of critical tasks, from sales to support.

You will quickly discover that meaningful results come not from simply pumping out an endless stream of content but by producing content that entertains or educates (or both at the same time). In today’s fast-paced, big-profit world, consumers want opinions, analysis and techniques. They want insights and answers, and they will look to you or your competitors for that information.

Consumers increasingly want to feel connected. And the single best way to accomplish that is to create not just content but content that offers a complete and immersive experience. If, like me, you groan at every mention of “produce quality content”, you will want to keep reading. What follows are practical, actionable ways to create content that engages, entertains and educates, and brings consumer awareness to your business and its brand for the purpose of profiting.

Dominate Daily
The challenges are many for content developers. While content remains king, today the king has many faces. No longer are you as a Web marketer or Internet professional forced to create content in one way, attracting one type of audience in the process, at one point in time in the users’ buying cycle. Today, ideas can be expressed in unique, innovative and immersive ways; brands can be built through entertaining or educating an audience; and products can be sold — because the vendor has taken time to consider the audience’s preferred method of content consumption.

Source: Website Magazine-June

Related articles by Zemanta

• Make ‘Content Anticipation’ Your Goal (marketingpilgrim.com)
• Make Your Marketing Efforts Work for You (fathomseo.com)

Jun 18, 2010 -

As a speaker and attendee at the Federated Media Conversational Marketing Summit, I had the opportunity to learn more about innovative social platforms like Foursquare and StickyBits, as well as to hear how companies are using new technologies like these to engage with their customers.

The theme was “marketing in real time,” and while many of the marketers who spoke came from larger companies, the insights they shared may be valid for all businesses.  Customers are spending more time with digital media than traditional media these days, and they have increasing expectations for real-time communication with brands.  As Federated Media’s CEO John Battelle said at the start of the Summit, we are in the midst of a rapid shift to real time, local, and mobile marketing.  Regardless of size, successful brands will be those that embrace this shift and engage with their customers.

Part of the challenge, of course, is to understand the technology trends and how they may affect your business.  So I want to share with you some key trends discussed at the Summit, along with links to articles that can offer additional insights.

1.  Mobile marketing.  With the proliferation of smartphones and other mobile devices, customers are finding and exchanging information in more channels than before.  For business owners, this can mean a range of considerations, from, at a minimum, taking a look at how you can optimize your website for mobile, to how to use existing mobile messaging platforms or develop your own application.

2.  Location-based marketing.  With the rise in mobile marketing, there is also an increase in demand for recognition based on location.  Through technology, customers can share where they shop, eat, and other activities – and brands can reward their loyalty.  It’s a trend that seems to even the playing field some, offering smaller, local businesses like restaurants and retail stores the opportunity to recognize regular customers and offer special promotions.  “How to Make Your Small Business Geolocation-Ready” offers a helpful overview.

3.  Social marketing.  While not new, this is still very much an evolving trend, moving from an expectation of engagement to one of recognition, as well.  Some larger brands at the Summit discussed creating and customizing content according to customer geography and interests.  This is likely more than what smaller businesses can achieve, however, there are other ways to reward customers, such as through tools like Foursquare.  (Find more information in “Foursquare for Business:  Is There a Real Opportunity?”)

4.  Connecting online with offline.   While some sites connect social networking with your physical location, Stickybits connects social networking to physical objects.  Using a smartphone scanner, the Stickybits app, and unique barcodes that you can download and print, you can attach content to an object that the next person who then scans the barcode can see.

While these new technologies may seem very interesting, they may not all be appropriate for your business.  I encourage you to evaluate them against your marketing goals and resources before jumping in.  If you do start using them – or already are – please share your experiences with me at maryann @ openforum.com.  I’m sure other OPEN Forum readers would like to hear your story.

Mary Ann Reilly

Senior Vice President, OPEN Partnerships & New Bus

Related articles by Zemanta

• Dominos Pizza launches a nationwide promotion on Foursquare (sporkings.com)
• Foursquare Business First Steps (toddrjordan.com)
• Big Trends on the Internet (scalableintimacy.com)

There was a short discussion on my Private Forum the other day about the importance of having a professionally designed logo on an eCommerce website. I’ve come across this issue many times, in fact I teach about it in my Workshops.

Is it important to have a professional logo on your site? Yes, absolutely. Why is it important?

It gives the impression that you are a larger, more professional company.

A logo is usually placed in the top left corner of a web site’s header. That’s the top left corner of the page. The header, which is usually a strip across the top of a web site that identifies what the web site does, is extremely important for establishing two things: Professionalism and legitimacy.

Have you ever been shopping online and come across a site that simply has it’s name in text in the top left corner? Of course you have. Think about it. How professional does that look to you? Does it make you feel like the company is large, stable, and trustworthy? Or does it look like a cheap, quickly thrown together site owned by an individual?

For most people, sseeing the site name in text at the top left of a web site simply leaves the impression that the business is small and unprofessional. That’s not good.

We know that first impressions are important, right? Well, in English speaking countries (and many others, for that matter) we read from left to right, top to bottom. So, we start reading web sites at the top left corner. That top left corner is the very first impression your site page makes on people. It needs to be a good one.

We have about 6 seconds to capture the short attention span that belongs to the Internet Shopper. Anything that gets in the way of making a good impression can instantly lose that short attention span and cost you potential sales.

A well-designed logo at the top left of your web pages goes a very long way toward increasing your sales conversion. While your site visitors won’t dwell on the logo, they WILL see it, and it will leave a lasting subliminal impression.

If you’re a graphic artist, go ahead and design your own logo. If not, find a graphic artist to do it for you. Do NOT use one of those free logo design web sites where you click a few clicks and create your own. A badly designed logo can actually do more harm to a visitors first impression of you than no logo at all.

The best way to get a very well designed logo for your business is to go to a site like ELance.com, where you can actually have a real graphic artist design and create a good logo for a fraction of what it costs to have it done by a professional design company.

That little space at the top left corner of your web site may seem small and unimportant, but it packs a lot of punch when it comes to leaving a good, strong, lasting impression of your business on your site visitor. That, in turn, goes a long way toward increasing your sales conversion.

By: Chris Malta
CEO, WorldwideBrands.com

Related articles by Zemanta

• What makes a good logo (slideshare.net)
• Famous Logos- Design and History of World Famous Company Logos (famouslogos.org)
• Create a Logo for any Business (corporate-marketing-branding.suite101.com)

Hey guys,

It’s true!

You can get 3 FREE copies of Mike Filsaime’s MDC Monthly.

Best Marketing Newsletter Click Here

Mike Filsaime is using a new way to spread the word.

He is not asking for any tell a friend of even an OPT-IN

He is experimenting with a new type of Social Viral Marketing that appears to
get him backlinks to his site just for sharing the word.

Best Marketing Newsletter Click Here

This seems to be the truest form of Viral marketing I have seen yet. It uses
social media and blogs to get the “news” out about something rather than
Tell-A-Friends etc.

But the main thing I want to share with you is that you can get 3 Kick-Butt
copies of his latest newsletter and you don’t have to pay $89.00 to get it.

Just click the link below and it is yours Free!

Best Marketing Newsletter Click Here

P.S. – Even if you THINK you are not interested in his newsletters (Which are
pretty good from what I see) I suggest you give it a shot for 2 reasons. 1- You
may be surprised at the quality. And 2- Wait until you see how he is trying this
new viral marketing.

Technorati Tags: Blog, business, marketing, Mike Filsaime, Promotion, social media, Viral marketing, Web Design and Development