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Wed, Aug 25, 2010 @ 08:00 AM

The following is a guest post by Tina Rawlins. Rawlins is a Digital Marketing Specialist for ymarketing, who manages SEO and Inbound Marketing campaigns for ecommerce and lead generation clients, and a provider on the HubSpot Service Marketplace for On-Page SEO and Off-Page SEO services. You can follow her on Twitter at @googlegirl or read her blog.

Natural Search Engine Optimization (SEO) can be a confusing and contradictory topic even amongst the industry’s most recognized experts. Organization, directories, trade events and publishers (online and offline) can endlessly debate the finer points of SEO best (and worst) practices. So what can companies and marketers do to sift through the noise of link building and Off-Page SEO.

First, understand that while there are nuances to SEO approaches the fundamental truth is that proper SEO should include efforts in the two primary areas that contribute to a site’s search rankings by search engine algorithms:

1. On-Page SEO Factors: What search engine crawlers can discern from the content and structure of your site.

2. Off-Page SEO Factors: What search engines can determine about the linking structure of other sites, and the sites inter-related to those sites, in relation to your site.

To help clarify your Off-Page SEO best practice approach and enable your organization to move forward, we’ll explore the ABCs of SEO tactics beginning alphabetically with A, for Article Marketing. Follow-up blog posts will explore Blog Marketing, Comments & Ratings, Directories & Profile Building, and more.

A is for … Article Marketing

A well written article contains targeted content for publishers and often subtly advertises products and services. Most articles are hosted by article directory sites and reprinted by webmasters with topical content needs. Including keywords and links within articles adds SEO value to advertisers.

Be Clear and Direct

Create an article that is direct about the value you mention in your title. Do not repeat your title in the subtitles. Typically articles are 400-800 words. Consider separating your article content into smaller portions and adding subheadings to create a web friendly format.

Create Unique Headlines

Review your unique titles in the search engines to track your article pickup. Also review your website analytics for referrers as an indicator of traffic from article directory sites.

Use articles to promote additional web assets:

  • Hosted Content (social networking sites, image sharing sites, profile sites)
  • Bookmarked or promoted website pages in Digg and similar sites
  • Downloads or Whitepapers using tracked links
  • Unique Video or Flash Views on a landing page
  • Unique Title Mentions in Twitter
  • Links to Promoted Blog Articles
  • Promote RSS Feed URLs

Develop Unique Content

Develop written content that invites people to click or take action several times in the text. Promote additional free content where you can track, interact or engage the reader in a social media platform.
Note: Consider using social platform API’s to allow users to join your site using social networking login credentials.
Easy To Share
If your article is a downloadable document, consider adding a twitter button to a PDF, then add a Social Media Widget to the pages of your document. If your article is being submitted to directories, add links in the resources sections of your submissions to your social sharing site.

Request Feedback

Send article content out to a few friends, family, and coworkers and ask for their responses. Find a few people who represent your target audience and get their responses. Specifically ask them to evaluate your article and give their honest opinions. Your article is a long term marketing asset. Your social network can give you important feedback on the voice, length, and resources of your article.

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/6487/The-ABCs-of-Off-Page-SEO-Tactics.aspx?source=Blog_Email_[The+ABCs+of+Off-Page]#ixzz0xiTV5huA

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Before you read about the  **NEW** product below, Info Prodigy I would like to re-emphasize the fact that these two guys and their wonderful support staff are so knowledgable in what they do, that each new product they come out with is just more amazing than ever!  I met these guys and their staff at a Marketing Convention in Las Vegas (June 21-22) and they are even more impressive in person.

I have several of their products and I can say first-hand that these are quality–latest technology–products that are worth every penny! I am going to list some of their other products and if you are serious about your online business, then you should consider these products!

Niche Blueprint (Original)

Niche Blueprint 2 (E-commerce program)

Commission Blueprint

Commission Blueprint 2
(Affiliate Marketing program)

SEM Blueprint (SEO Marketing program)

Mining Money Online (Beginner online business program)

IMA Program (monthly membership to get lots of info and products that no one else has access to)

IMeye Keyword Finder–It does the work for you–this is amazing!!

Blog Blueprint–a great program to submit blog posts.

Link Blueprint–a program designed to get high PR quality links that will boost your Page Rank.

Article Blueprint–a program that submits your articles (3 versions of same article) to Article Directories.

Contact Me if you have any questions about these products!  I have and use ALL of these programs.

Lori Walker, admin

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The quantity of information on the Web can often seem overwhelming. The emails, feeds, and social comments just keep coming – and they just won’t stop. Sometimes, particularly in the summer months, it’s often helpful to head to the pool, pour yourself a nice cold drink and enjoy a good and meaningful book. But wait, you’re a Web professional! You are compelling to stay connected at all times, right? Website Magazine has selected seven recently released industry-related books for you to consider reviewing this summer as you lounge by the pool. From copy writing and persuasion to entrepreneurship and marketing, Website Magazine Summer Reading List for Web Workers is one not to miss.

Delivering Happiness: A Path to Profits, Passion, and Purpose
Zappos.com CEO Tony Hsieh discusses his experiences in entrepreneurship, the importance of customer service and taking business risks. While the book has been accused of being filled with a bit too much hype, others argue that it’s a powerful and inspirational read.

The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World
Yahoo!’s recently released style guide provides a detailed reference to essential Web style writing elements. Ideal for writers, editors, bloggers, and marketers, many of the most essential topics are covered including the basics of grammar and punctuation and the guide even manages to offer up several ways for improving writing.

The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion
A provocative and insightful look at the power of today’s knowledge flow. If you want to meet the challenges of working and living in the 21st century, this book should be your guide as it provides a meaningful framework and context to approach the future for anyone interested in surviving and enjoying it.

Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers
Provides a toolkit for “inventors, explorers, and change agents” who want to use design thinking to navigate successfully in complex and uncertain knowledge and information spaces. Filled with techniques to engage your team and help everyone collaborate effectively.

Cognitive Surplus: Creativity and Generosity in a Connected Age
Reveals how technology is changing people from consumers to collaborators. Author Clay Shirky, who teaches at the Interactive Telecommunications Program at NYU, forecasts the changes we will enjoy as new digital tech puts our untapped resources of talent and goodwill to use.

The Referral Engine: Teaching Your Business to Market Itself
Master marketer John Jantsch outlines the necessary steps to achieving marketing success without a huge budget. Discover how to get others to start talking about you company and driving new business to you door. Plenty of real-life examples make this a must-have for your personal marketing library.

Fascinate: Your 7 Triggers to Persuasion and Captivation
Lust, power, mystique and trust are just some of the triggers that can help marketers improve relationships with customers and colleagues. Author Sally Hogshead expertly delves into the notion of fascination, providing practical examples along the way.

Posted Jul 16 2010, 02:45 PM by Peter A. Prestipino

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The Niche Blueprint Report..

“The *Radically Unconventional* Niche Website Formula That Generated $1,214,978 From Free Website Traffic!”
The original Niche Blueprint product sold out fast and the creators, Tim and Steve, had to shut the site down as they only
had limited spaces.
However, the good news is that they have recently released *version
2.0* of Niche Blueprint which takes this amazing system to a totally different level.
It’s something they have been using for the past 3 years to make money

Niche Blueprint 2 Report

in weird markets like “bird cages”, train horns (that’s not a misprint)
…and even sewing machines.
This report contains the exact same process that Tim and Steve (along with their customers) have used to
set up highly profitable Niche e-commerce sites …and how you can too!
Okay enough talk, read the report and discover the 5 simple steps you can implement right now to replicate their success!arrow_curved_1_right

Niche Blueprint 2 Report
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If you want the best search engine optimization results you have to start with the best possible SEO keywords and use them well. How you go about selecting your keywords is every bit as important as how you choose to use them. Whether you use them in your website’s content or you use them in your article submissions, your keywords are the heart of your search engine optimization results.

When you select the keywords, you have to determine which of the words will give you the best chance at grabbing the attention of the web crawlers while also maintaining reasonable competition among your direct competitors. The more research you put into your keywords the bigger your overall outcome will be.

Research doesn’t just include looking up what keywords are most popular among your competitors, but also checking out the rate of use your prospective keywords are receiving in user ratings. How often are users typing in one related keyword over another?

Keep in mind that there are various nuances between keywords. There is a difference between the word auto and the word car, for instance, and using the word appropriately in your text can mean the difference between success and failure.

Making the selection is just as important as using it appropriately. Do not overuse the keywords. This is known as keyword stuffing and is not considered a viable way to attract the attention of web crawlers. Keeping your keyword use to about 1% to 2% is much more appropriate than jamming your text full of keywords. You want to use the words in normal, everyday language rather than snaking them in there as many times as possible.

Every time you add a new keyword or keyword phrase to the text on your website you have to remember to update your indexing with the search engines. This is how the web crawlers find you faster and easier even with competition for the keywords. Consistent and systematic efforts are the key to making your best search engine optimization efforts truly pay off.

Keyword Blueprint by Steve Clayton & Tim Godfrey

keyword blueprint

keyword blueprint

A brand new tool that will jump start the creative process. This tool automatically examines millions of potential markets using Google and reveals the ones that will be ripe for e-commerce!  This is one of many FREE software tools that you receive when you purchase NicheBlueprintv2.

I have personally purchased Niche Blueprint 1 and Niche Blueprint 2 and all the FREE software tools are fantastic! I don’t know how anyone can be competitive without this!

Use the “Contact Us” form for any questions.

Lori Walker, owner

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It is like having a Treasure Map to the most profitable Money Making opportunities. At the press of a few buttons, you can find out where a market demand exists with negligible competition, and even get an aged domain already ranked in the Search Engines!  

internet marketing

internet marketing

Get it Now!

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I have read that within the next 5 years, the number of online businesses will just explode! Due to the economy and job losses, people are turning to the web to earn income from their home. Read more……….

Lori Walker

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